Privacy Policy

At Alpha Performance Co ("we," "us," or "our"), we are committed to safeguarding the privacy of our California customers. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website or services, in accordance with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable laws.

1. Information We Collect

Personal Information Categories:

• Identifiers: Name, physical address, email address, telephone number, and vehicle identification/plate numbers.
• Commercial Information: Records of repair estimates, collision services, or performance parts purchased.
• Internet Activity: Browsing activity, search history, and interactions with our site and forms.
• Professional Information: Business name, fleet management data, or insurance claim details.

Note: We do not collect sensitive personal information as defined under California law.

2. How We Collect Information

• Directly from You: When you fill out an estimate request form, contact us by phone, or visit our Bakersfield facility.
• Automatically: Via essential cookies, local storage, and server logs when you visit our website.

3. Use of Personal Information

• Service Delivery: To perform collision repair estimates, paint work, vehicle diagnostics, and customer requests.
• Insurance Coordination: To process claims directly with insurance adjusters upon your request.
• Customer Support & Communications: To send estimate updates, appointment confirmations, and service inquiries.
• Website Improvement & Security: To ensure accessibility, system security, and operational reliability.

4. Disclosure of Personal Information

We do not sell or rent your personal information. We may share information only with:

• Service Providers: Trusted software, communication, and payment processing providers working on our behalf.
• Insurance Carriers & Adjusters: Exclusively upon customer direction to process collision or repair claims.
• Legal Authorities: When required by court order, subpoena, or legal duty.

No Data Transfers Beyond Specified Exceptions: We do not transfer consumer data to unauthorized external entities.

No Mobile Information Sharing: No mobile contact information will be shared with third parties or affiliates for marketing or promotional purposes.

5. Data Security & Storage

We maintain appropriate physical, administrative, and technical safeguards to protect personal information against unauthorized access, destruction, or disclosure.

6. Your California Privacy Rights (CCPA / CPRA)

• Right to Know / Access: Request details regarding personal information collected about you.
• Right to Delete: Request deletion of personal information maintained by us, subject to legal recordkeeping exceptions.
• Right to Correct: Request correction of inaccurate personal data.
• Right to Non-Discrimination: We will never discriminate against you for exercising your privacy rights.

7. Cookies and Tracking Technologies

We use cookies, local storage, and UserWay accessibility technologies to optimize user experience. For full details on cookie categories and choices, please refer to our Cookie Policy.

8. Contact Us